When you blow into the microphone, you make the girls’ hair fly – and not only! The harder you blow, the bigger the impact. You can play this funny game in the Red Square, in Moscow metro and at the seaside – but even if you manage to raise a real hurricane, Wellaflex treated haircuts always regain their perfect initial shape.

Blow into the microphone and scatter away the typography and the pictures of the internet page! But however hard you try, the girl’s hair will regain its shape – thanks to Wellaflex!

Select a city from a list and see how the girl’s hair would react were she to experience the wind that is blowing at this moment of time in this point of the globe. Of course, when the wind ceases, her Wellaflex-treated hair regains its initial shape. (Data are drawn from a global meteo agency)

Results
Literally millions have seen this Wellaflex campaign that brought 80.000+ visits to the website in the first 3 months, of which 65+ were women aged 20-45. The widget was downloaded more than 2000 times. As a result, consumer awareness of the already well-known Wella brand rose by 6% and Wellaflex’s by 38%. Total sales increased by 3% only, but the competitors fared much worse – the crisis crushed their sales by 30% in average!