Challenge
Demonstrate unique flexible fixation of Wellaflex product to a hard-to-surprise-with-hair-demos target (modern urban women aged 20-40)
Strategy
Use original and innovative interactive tools to remind them about product benefit where and how they less expect it
Blow into the microphone and scatter away the typography and the pictures of the internet page! But however hard you try, the girl’s hair will regain its shape – thanks to Wellaflex!
