Challenge
Demonstrate unique flexible fixation of Wellaflex product to a hard-to-surprise-with-hair-demos target (modern urban women aged 20-40)
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Strategy
Use original and innovative interactive tools to remind them about product benefit where and how they less expect it |
When you blow into the microphone, you make the girls’ hair fly – and not only! The harder you blow, the bigger the impact. You can play this funny game in the Red Square, in Moscow metro and at the seaside – but even if you manage to raise a real hurricane, Wellaflex treated haircuts always regain
their perfect initial shape. |